About Us
Optimize
At Optimise, we build solutions to the problems of urban living; from water quality to well-being, we improve living standards, ushering in a new generation of living.
Quality of living and health is our priority. We’ve optimised specialised products across a range of sectors at affordable prices to improve the quality of life & experience in urban living.
To learn more about the science behind Optimise.
The Science behind Urban Living
Water
- 83% of urban tap water contains microplastics.
- Hard water increases skin conditions by 23%.
- Chlorine by-products raise respiratory risks by 25%.
Source: WHO Global Health Report 2023
Air
- 90% breathe air exceeding WHO limits.
- Cognitive scores are 101% higher in clean air.
- Luxury HVAC systems recirculate 75% of pollutants.
Source: Harvard T.H. Chan School of Public Health (2022), WHO Global Health Observatory
Light & Sound
- Artificial light reduces melatonin production by 55%.
- 52% of people report poor sleep quality.
- Urban light pollution increases the risk of sleep disorders by 37%.
Source: Journal of Clinical Sleep Medicine (2023), International Journal of Environmental Research (2022)
Fitness
- 68% of people lack access to convenient fitness facilities.
- 60% of gym members drop out after six months.
- 72% prefer at-home fitness options.
Source: British Journal of Sports Medicine (2023), Exercise Barriers: Journal of Urban Health (2023)
Community
- 48% of people feel socially isolated.
- Community gaps raise mental health issues mental health issues by 27%.
- Poorly designed spaces reduce social interaction by 58%.
Source: Journal of Urban Health (2023), Urban Studies Review (2023)
Well-Being
- Limited nature access raises stress by 47%
- Urban living linked to 40% more mood disorders.
- 60% of professionals face chronic stress with 28% higher cortisol.
Source: Journal of Environmental Psychology (2023), Who Urban Health Report